Howard for Howard

Denver Post

Drumbeats and ballyhoo aside, Howard Stern's move to Sirius satellite radio probably will have less impact than his publicity campaign would have us believe.

According to a survey of 1,008 adults by American Media Services, 86 percent of those interviewed said they were not likely to buy satellite radio because of the shock jock's move from over-the-air to satellite radio. And 69 percent said their signing up was "not at all likely."

Nevertheless, the deal is expected to net $670 million for Stern. After a surge of stock sales when he went on Sirius on Jan. 9, sales are falling off.