AMS News

Thursday, February 9, 2006

Check the messenger

The Star-Ledger

A study conducted by American Media Services says that 86 percent of 1,008 people surveyed were not likely to consider buying satellite radio because of Howard Stern's move to Sirius, one of the two satellite services.

American Media Services is in the business of buying and brokering terrestrial radio stations, and some of the study's other findings point to how much people like their local radio. The numbers tell the story more eloquently than any poll: Satellite subscribers number about 9.3 million to terrestrial radio's estimated weekly audience of 240 million.

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