AMS News

Friday, September 5, 2008

American Media Services Interactive Names Rapp and Floyd to Sales Team

American Media Services Interactive announces the recent appointments of Melissa Rapp as Vice President of Sales and Eric Floyd as West Coast Sales Director to enhance the digital media firm's management and sales team.As Vice President of Sales, Rapp will be responsible for the supervision and coordination of the company's strategic sales initiatives and the sales staff. "We are extremely excited about the addition of Melissa, a fourth generation broadcaster, to lead the AMSi sales team," said Charles Andrew Whatley, President of American Media Services Interactive. "Her passion for the intersection of radio and emerging technologies that drive online media consumption will allow her to help our clients more effectively leverage media assets on national and global media platforms." Rapp's experience includes not only leading sales and marketing efforts, but also helping broadcasting companies grow online revenue streams. Prior to joining AMSi, Rapp held a leadership position with MediaSpan Online Services. Her clients included CBS Radio Inc., Citadel Corporation, Clear Channel Communications, Salem Communications and many other public and private media companies. She received her education at Mississippi University for Women.

"Eric Floyd's value to AMSi was immediate due to his wealth of experience as a leader in marketing and the development of new and emerging technologies," said Whatley. "He has been nationally recognized for both." Floyd, prior to joining AMSi, worked in the development of marketing campaigns for Entertainment, Automotive and Consumer Package Goods Industries with clients that include Toyota, Ford, Nestle, HBO, NBC, and Universal Studios. He also has worked closely with broadcasters including CBS, Clear Channel, Emmis and Salem Communications. He has played strategic roles in numerous global digital "start-ups" including, Live365, HiWire, Net Radio, Katz Net Radio and Stream The World. He received his education at UCLA.

For more information about AMSi, contact Charles Andrew Whatley, President at 888-697-6630.

About AMSi

American Media Services Interactive, LLC, launched by the founders of American Media Services, LLC, is a digital media firm whose services include online media solutions for traditional media companies, engagement strategies for audio/video streaming, customized and branded music channels, HD radio formats, content management systems, custom application development, website programming and design and corporate/retail "Storecasting" at point-of-purchase. Visit

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