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Wednesday, December 13, 2006

American Media Services Launches AMS-I

Radio Ink

American Media Services announced Tuesday it has formed a new division called AMS-I, to assist radio stations in capitalizing on Internet-related technologies.

AMS President & CEO Edward F. Seeger said the new division will provide radio broadcasters with expertise in such areas as Internet streaming and creating Internet radio sites that offer high-quality audio. Seeger said, “Too few stations offer streaming audio and among those that do, the sound quality is not always as high as it should be to entice and keep listeners.

“Many radio broadcasters seem to regard the Internet as a technological enemy. We should be allies. Making radio and the Internet fully integrated will enable radio station owners to reach additional pools of listeners and to tap into new streams of revenue.”

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